Note

This month's insights

Focus Areas/Events

INSIGHTS

  • 41% uplift in Facebook fans month-on-month, whopping 314% uplift YOY.
  • Facebook page impressions and engaged users remaining steady and up YOY. 
  • All back-end Facebook ad campaigns performing very well. High CTR, high number of impressions and low CPM. 
  • Instagram stats lifting as the social platform reaches its peak in popularity. Followers increase can be attributed to the volume of content pushed out this month and the high-quality imagery. 
    GOAL FOR NEXT MONTH: incorporate IG stories into the social media schedule, highlighting relevant menu items and upcoming events. 
  • Website traffic has increased month-on-month, seeing more unique users visiting the website. Top 5 pages visited for the month are; the homepage, menus, what's on, contact & functions. Followed closely by book online, gallery, locals, loyalty card sign up & make a booking.
    GOAL FOR NEXT MONTH: increase the number of pageviews for the functions, sport and gift vouchers pages. 
  • Sources that providede the most referrals to the website; Facebook, Blogspot, Linkedin, The Urban List and Bing. 
    GOAL FOR NEXT MONTH: invest in paid PR to increase referrals from digital media outlets. 
  • Database (collectively) sitting at 3,968 subsribers. Newletter database leading with the most subscribers, followed closely by the Loyalty Club. 
    GOAL FOR NEXT MONTH: increase Loyalty Club members to 2,000. 

FOCUS AREAS

1. Upcoming events
2. New menu launch 
3. Seasonal cocktail menu 
4. After-work drinks 
5. Functions bookings
6. Loyalty club 
7. Sport
8. Live music 

FACEbook insights

Fans

New Fans

Page Impressions

Engaged Users

Overall Engagement Rate

FACEBOOK PAID

Reach

Performance over time

CPM (Cost-per-thousand-impressions)

Instagram

Followers

Comments Count

Top Instagram Post

Likes

WEBSITE

Unique Users

Total Sessions

Pages per Session

Gender

Top Page by Pageviews

Source/Medium by Sessions

Mailchimp

Top Mailing Lists (Member Count)

Top Campaigns (Unique Open Rate)